PNG Business News Website

Project Overview

PNG Business News is a website project for a magazine that serves as a key source of news and feature coverage for industries such as mining, oil & gas, industrial sectors, SMEs, agriculture, fisheries, and tourism in Papua New Guinea. The design was crafted to reflect a similar style to another magazine website the client operates exclusively in the Philippines. Built with Ruby on Rails and Foundation, the site includes a custom CMS that allows the client to easily manage content. A unique feature of this project is the integration of ad slots, along with tools to monitor audience visits and views, providing valuable insights for both the client and advertisers.

Our Objectives

Main Objectives

• Design a magazine-style website that mirrors the aesthetic of the client’s existing site in the Philippines while addressing the unique needs of Papua New Guinea's industries.
• Build a custom CMS using Ruby on Rails, enabling the client to manage articles, features, and advertisements easily.
• Incorporate ad slots into the website, allowing the client to generate revenue from advertisers.
• Provide audience analytics to track visits and views, offering insights into the website's reach and engagement, which helps in optimizing ad placement and content strategies.